We are a fiercely independent agency focused on transforming organizations’ brands, their cultures, their customers’ experiences, and cultivating their unique stories. Creating true brand movements.

Check out some work.

Winning Brands Don’t Swing for the Fences. They Keep Hitting Singles.

New Brand, New Future: PGT Inc Becomes PGT Innovations

Why we built the anti-agency agency.

Phire Group names Youth Arts Alliance! as winner of BonPhire initiative

Wasn’t hard to find inspiration on our latest trip to Austin. #austin #texas #inspiration #phiregroup #phire #keepaustinweird #graffitiart #art #streetart #workisfun #hasthags

 

Stop asking what you do. Start asking why you do it. Then, and only then, you’ll start to build an authentic brand.

Congrats to @Tedxuofm and their incredible speakers last night. It was a privilege to work with you. #tedx #tedtalks#branding #AnnArbor#UniversityofMichigan#dreamersanddisruptors #tedxuofm #UofM

#phirewall #concepting #brainstorming

Amazing things start here.

#PhireWall

#PhireWall #concepting #brainstorming

Born and raised in Ann Arbor.
Stop by and say hello.