We are a fiercely independent agency focused on transforming organizations’ brands, their cultures, their customers’ experiences, and cultivating their unique stories. Creating true brand movements.

Check out some work.

New Brand, New Future: PGT Inc Becomes PGT Innovations

Phire Group names Youth Arts Alliance! as winner of BonPhire initiative

Wasn’t hard to find inspiration on our latest trip to Austin. #austin #texas #inspiration #phiregroup #phire #keepaustinweird #graffitiart #art #streetart #workisfun #hasthags

 

Stop asking what you do. Start asking why you do it. Then, and only then, you’ll start to build an authentic brand.

Congrats to @Tedxuofm and their incredible speakers last night. It was a privilege to work with you. #tedx #tedtalks#branding #AnnArbor#UniversityofMichigan#dreamersanddisruptors #tedxuofm #UofM

#phirewall #concepting #brainstorming

Amazing things start here.

#PhireWall

A new look at early childhood education.

A few often-missed keys to marketing? Stories and empathy. Stories show who & how you’ve served. Empathy proves that you’ve learned from it.

#PhireWall #concepting #brainstorming

Born and raised in Ann Arbor.
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