Acacia is a leader in patent licensing. By partnering with patent owners, Acacia applies its legal and technology expertise to patent assets to unlock financial value. An intermediary in the patent market, Acacia facilitates efficiency and delivers monetary rewards to the patent owner.
Acacia has an incredibly complex and confusing story to tell. Additionally, there are many public misconceptions and smear campaigns characterizing them as “patent trolls.” Acacia engaged us to better tell their story and increase positive public sentiment. This took the form of a new brand, position, and complete set of marketing materials including digital/website, traditional sales materials and public relations.
We’ve succeeded in better articulating what Acacia provides the marketplace and public, and have assisted in increasing understanding and positive sentiment. Acacia has generated over $1,000,000,000 revenue to date, and has returned more than $600,000,000 to their patent partners.