An Ann Arbor-based couple had quietly run a bakery in a small, hard-to-get-to location. Most of their customers are wholesale, but they wanted to take the next level: retail. They approached us to help them find their unique point of difference, and create an entire retail/wholesale brand experience.
Homemade. Hand crafted. Incredible ingredients. These were the points of difference that made Deda’s stand apart from commercial bakeries.
The owners had a passion of details, and a love of their customers. We captured this throughout the myriad of materials.
Due to family circumstances, the founders of Deda’s recently moved to the Portland, Oregon, area. They have taken the Deda’s brand with time and are selling their goods in numerous locations.