ProQuest

April 8, 2013

Our work with ProQuest began in 1998.

One of the largest sources of authoritative information and tools for libraries and researchers, ProQuest asked us to completely forge the brand and all of its component parts.

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Their main issue was one of brand cohesion. As they continued to build their business through acquisition, the story, the culture, and the customer perception became increasingly layered and more complicated. We were brought on to work with this complex universe and make it one that was simple, connected, clean, and obvious. And one that gave them the roadmap for future acquisitions as well.

The result? A clear purpose. A clear path. And a consistent brand – finally.

We continue to work with ProQuest to this day. Our longest client relationship spanning 16+ years.

 

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proquest-brands

 

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proquest-brand_panels-1    proquest-brand_panels-2

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proquest-brand_panels-4    proquest-brand_panels-5

proquest-ads_covers-1              proquest-ads_covers-2