ThinkStretch is a unique company: they create programs for kids to retain what they learn throughout the school year in those critical summer months. Currently in 31 states, the sophistication of the brand did not match the robust nature of the program.
We took them through our process and uncovered an interesting thing: their brand and their product were one and the same. That is, it was targeting K-8 students instead of their true audience: school admins, teachers, and parents.
We helped transform the brand into one that was more suited to the needs of the audience, truly bringing out some of the science, and focusing on outcome. We also transformed their communications from an “all things to all people” inefficient strategy to a highly focused sales strategy.