Ann Arbor Public Schools Educational Foundation

April 8, 2010

The Ann Arbor Public Schools Educational Foundation helps provide funding for the public schools through private donations they help provide innovative programs and teacher grants for excellence, and are committed to help Ann Arbor stay vibrant via the schools.

The Foundation was doing good works, but had almost zero name recognition. We were brought in to help provide a consistent, compelling, and innovative brand to help alleviate the common perception that taxes pay for all the schools need.

During our time with the Foundation, donations have gone up significantly — but more important for their long-term goals, recognition went up. The conversation turned from, “Who are you?” to “You guys do great work.” This recognition is a key driver for long-term support and success.


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