A local pasta maker was looking to improve their packaging as they entered higher-end specialty stores. The existing package had been relatively unchanged over the 25+ year history. The owners were apprehensive to make radical changes, yet they knew they had to improve the perceived level of quality of their product to compete on specialty store shelves.
We worked to evolve their existing logo, while updating their packaging labels to better communicate the rustic, homemade and high quality nature of their product.
The product has been very well received by high end specialty stores both locally and nationally.