June 8, 2009

Covisint is a company built around the distribution and dissemination of information within a secure ecosystem (cloud) environment. Initially conceived to service the Big Three in automotive, the company is now owned by Compuware and is working to extend into additional vertical markets.

We developed a revitalized brand position and identity that was a more accurate and compelling description of what they provide, then set to work organizing and creating systems from their multi-layered product/solution portfolio. A theme in this project was stripping away layers, converting this highly technical, inward focused company into one that is more welcoming and inviting to end users and easy to understand.




Once the new brand framework was established, we worked with their internal team to establish a more consistent and compelling sales system, which could be executed in a more repeatable manner by their vast sales teams across all verticals. We also assisted in the development of a new website and various communication materials.

The result? The company went public in 2013 with remarkable success.






“As a partner in helping Covisint evolve its corporate brand, Phire simplified a complex technology story and brought clarity to Covisint’s core value propositions. Phire’s work now enables Covisint to articulate unique value to customers and the global business community.”

-Mimi Miles, Marketing Executive