May 8, 2013

HomeLogic, a brand of houseware products with retail channels in Target, Walmart, and beyond, was in need of a brand refresh. They are creators of exceptional utility products for the laundry, kitchen, and organization.


We worked with them to better understand their audiences, which included both consumers and buyers. We spoke to their team. We looked over their existing research. We repositioned them to be more of a product design leader, appropriate to their ingenuity.

The result was a brand that was fresher, cleaner, and more connected applied to packaging, sales materials, online, and point of sale. We invite you to look for it at a store near you.




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