IXITI is an incredible resource created by CultureSource, an association of cultural resources in the Southeastern Michigan area: museums, performance art, art galleries, niche events, and more. IXITI was one resource to see it all.
We worked with them to help hone the position, create a journey for their audiences, and set the foundation for the brand launch including advertising, social media, TV, promotion, and PR.
The launch has been highly successful, and IXITI continues to gain momentum in both a mainstream and grassroots way, fueled by the tools and the strategy we provided. Looking for something to do? Check them out today.