January 8, 2014

IXITI is an incredible resource created by CultureSource, an association of cultural resources in the Southeastern Michigan area: museums, performance art, art galleries, niche events, and more. IXITI was one resource to see it all.

We worked with them to help hone the position, create a journey for their audiences, and set the foundation for the brand launch including advertising, social media, TV, promotion, and PR.

ixiti-social1     ixiti-social2     ixiti-social3

The launch has been highly successful, and IXITI continues to gain momentum in both a mainstream and grassroots way, fueled by the tools and the strategy we provided. Looking for something to do? Check them out today.

ixiti_email-2     ixiti_email-3


ixiti-print_ad-2          ixiti-print_ad-1

ixiti-8ball    ixiti-8ball-2


ixiti-tshirt1      ixiti-tshirt2