March 8, 2011

SoarTech builds intelligent systems for defense, government, and commercial applications that emulate human decision making in order to enhance user abilities. Their work is primarily in the area of military/national defense. These guys are always the smartest guys in the room.

Our challenge was to build a brand and marketing plan targeted to their primary audience, communicating their incredibly high tech and complicated story in a succinct and compelling manner.

We developed a brand position and identity along with a set of strategic tools for them to take the new brand to market. We built a strategy that allowed for direct communications with all of their audiences, and enhancing it with a PR-based campaign.





The new brand has succeeded in both improving relationships and expanding business with existing customers as well as opening the door to new applications.

“Soar Technology, Inc engages in a very competitive, advanced technology market. After 10 years of existence our brand had started to get old so we hired Phire to assist us in the re-branding of Soar Technology. Phire Group’s expertise and capabilities not only met, but exceeded our expectations which resulted in a successful rebranding activity.”

-Andy Dallas, Vice President