XanEdu, a company focused on traditional and digital course packs, was headed in a new direction: custom, copyright-cleared content for the entire college experience: course packs, custom text books, online tools, tablet content, and more.
This revolution in the company required a new dynamic brand; one that pulled the company forward. We worked through our process to understand the vision, to connect with customers, and to reposition the brand to one that is a partner in higher education instead of a vendor.
We applied the work to everything: ad campaign, sales tools, website, the products themselves, environmental, and more.
The company continues to grow and thrive, with acquisitions that fall in line with their grand vision. They are truly Changing the Course.