In countless news pieces, political speeches, and interviews, early childhood education studies are cited that show the importance of preschool to the long-term success of its participants. All those studies come from the Perry School report: a longitudinal research program that tracked individuals’ lives and compared those who went to preschool to those who hadn’t.
But it wasn’t just any early childhood program. It was a method of teaching. This curriculum is known as the HighScope method.
Despite these remarkable results, HighScope was largely beneath the radar. We aimed to change that. By going through our process, we uncovered a company that was passionate about outcomes, obsessed with science, and true believers in its program. We completely shifted their brand to one that matched their remarkable results and their audacious goals.
Welcome to the new HighScope.