The Ann Arbor Connector

Connecting our community with solutions.

Our hometown is growing. So are its transportation needs. The busiest corridor in the city makes up a great percentage of the traffic needs.

Connector is a proposed light rail project that would create a bridge between downtown, central campus, north campus, and the northeast corridor.

Studied for years, it became necessary to gain public support. By creating a brand that was equal parts excitement and education, we made the case for the project. And the results have been excellent in amassing majority support.