University of Michigan Survey Research Center

Research on a new scale.

The Survey Research Center at the University of Michigan facilitates some of the best-known and cited studies in the world. Yet, the scale and impact of their stories were largely untold.

Through our process, we uncovered a brand that was active, bold, and centered around the truth. We were able to capture the audaciousness and seriousness of their work, while putting together a site that brought together multiple data sources and formats for one seamless and simple experience.