University of Michigan TechTransfer

Amazing things start here.

The University of Michigan’s Office of Tech Transfer is the hub of entrepreneurial activity at one of the nation’s top research universities. Through partnerships with industry and by helping incubate startups, TechTransfer helps commercialize big ideas in order to create big impact.

They approached us to help them recenter their brand and rebuild their aging website. Through a process aimed at organizational simplification, we were able to create a site that is equal parts brand building, resources, storytelling, and calls to action.